#DearSF Campaign Helps Concert Halls, Small Businesses

You’re invited to write a love letter, so to speak.

This one is to your favorite San Francisco business or concert hall as part of the newly-launched #DearSF multimedia open letter campaign.

The campaign was created and launched last Friday by the San Francisco Office of Economic and Workforce Development and the city’s Entertainment Commission.

"(It’s to) draw attention to the devastation and very challenging times of our small businesses right now and specifically from the Entertainment Commission view, really trying to highlight the struggle that our entertainment venues are currently facing," Entertainment Commission Executive Director Maggie Weiland said.

People are invited to post photos and videos on social media along with personal stories about what their favorite San Francisco entertainment venue or small business means to them using the hashtag #DearSF, then tag @SFEntertainmentCommission, @SFOEWD, and @dear_sf so your post can be re-shared.

The #DearSF home on Instagram is @dear_sf.

Weiland told KCBS Radio the campaign is all about love.

"At the end of this, we want to be able to support these businesses that are going to reopen and gonna be having a really challenging time doing so, if they’re even able to get to that point," Weiland said.

Love doesn’t pay the bills, however.

Weiland said the Entertainment Commission is holding a summit to discuss strategies to support the industry during the coronavirus pandemic and beyond.

"Those are incredibly important spaces for people to share social experience, to get to know their neighbor,” Weiland said. “They’re usually the places where we seek, you know, support from our community members."