Post Malone Launches 'Clean Kits' Filled With Masks and Hand Sanitizer

Making sure we all keep clean now so we can 'Shaboink later'

May 12, 2020

Post Malone has relaunched his Shaboink brand, announcing a partnership with humanitarian aid organization Direct Relief. As part of the partnership, Shaboink will donate 40,000 N95 masks to be distributed to frontline healthcare workers across the country.

As most official announcements go these days, Posty took to the Shaboink Instagram to share the amazing news in true Post fashion ”We're excited to offer our new Clean Kits, containing everything you need to keep clean now so that you can Shaboink later."

Shaboink clean kits (for $50 and $100), include a bottle of hand sanitizer, 3-ply masks, soap sheets, vitamin-c candy, hand wipes and disposable gloves.

As stated on the Shaboink site, ”We founded Shaboink to fuel fun. What started as a CBD product from the mind of Post Malone has evolved into something that supports fun no matter the why, when, or what.”

The initial plan was for Shaboink to relaunch and develop a lifestyle brand, extending to apparel, accessories and merch, but when confronted with the current coronavirus pandemic Malone thought those plans suddenly seemed frivolous.

In an interview with Rolling Stone, Post explained the brand’s new direction. “I’ve been working with my team on a number of unreleased products that fit into my lifestyle that I can’t wait to share with my fans,” he says, “[but] when faced with COVID-19, I knew it was important to pivot to products that could help us stay clean now, so we can get back to shaboink’ing later.”

Post went on to say, “I just wanted to make something that’s fun, and Shaboink is about having fun at all times,” Malone says, adding that a portion of sales from the kits will be donated to Direct Relief as well. “We’re all in a pretty s***** time right now but we’ll get through it; let’s keep clean and kick this thing’s ass.”

This isn’t Post’s first charitable act during this time. Just last month he performed a Nirvana cover set, raising more than $800,000 for the United Nations Foundation's COVID-19 Solidarity Response Fund. In addition, And if that wasn’t already cool enough the rapper and singer has volunteered, asking his fans to help him choose a COVID-19 relief organization which he will personally donate of one million dollars to.

Unfortunately, Malone had to cancel the last few dates of his Runaway Tour due to coronavirus concerns. While he is eager to get back on stage as soon as it’s allowed and safe to do so, Post is staying home, currently self-isolating in Utah, and is encouraging his fans to do the same.

“I’m sure we’ll find a safe way to enjoy live music again real soon and I’m looking forward to that,” he says; “I’m sure the fans are too. I know this is a s***** time,” he continues, “but we’ll all get through it together.”

And he really means it, if you find yourself bored in the house, and in the house bored, go ahead and shoot him a text.

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